A word about AI.

AI is an amazing tool. It can cut down the time it takes to organize your thoughts, offer up powerful title and subtitle options, find good comps and hone your marketing message. And it’s great for finding supporting research studies (once you confirm they’re real).

What AI cannot do is write your book for you because:

  1. AI cannot be copyrighted.

  2. Publishers will vet your manuscript to ensure they are paying to print and distribute wholly original material and not risking copyright infringement.

  3. As an audience we are quickly becoming acclimated to AI’s flat “voice” and half-baked advice. We get it for free. We aren’t going to pay $29.99 for it.

So think of AI as an amazing assistant who might also have a coke problem: wildly helpful 90% of the time but when you get in the car, say, “I’ll drive.”

Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.